Launches the Venture Capital Firm “Machine Shop Ventures”
I remember, back in the mid-2000’s, when YouTube was still new and the biggest thing on the block, watching countless gameplay videos of all my favorite PC and Xbox games, including Call of Duty, Halo 3, World of Warcraft, and, most especially, RuneScape. While most to all of these videos included some kind of in-game sound effects, a few of the most popular choices of soundtrack was nothing among the pop music scene, but rather one of Linkin Park’s most popular singles of the time: In the End, Faint, or Bleed It Out.
Now, almost a decade later, I can’t really say I’ve heard much else about the band until very recently, when they announced the launch of their own venture capital firm, “Machine Shop Ventures.”
The announcement came as a decent surprise to me, being that I’ve never really seen Linkin Park do that much else outside of the world of music, and the surprise got even greater when their new firm’s executive Vice President Kiel Berry explained to Billboard that their music “now plays a supporting role in [their] overall business mix,” instead of being their primary focus.
Linkin Park has described the firm as an “innovation company” they plan to use to break-in the non-musical partnerships of technology, fashion, and design. Linkin Park co-founder Mike Shinoda told Mashable that they are “trying to make sure [they] do [their] due diligence and understand the landscape to the best of [their] ability.”
It’ll certainly be interesting to see what comes of this fresh business venture. It may mean that we could be seeing Linkin Park fragrances and other branded, popular items that other celebrities and popular groups are beginning to release, but that will certainly be quite an exotic outcome. I think it may lean more towards more benign, yet creatively-appropriate results that the band has always been known for producing, musically-speaking.
When you think about it, this business move actually makes sense. The band isn’t necessarily in the peak of their musical era anymore, and as the members begin to grow older, have families, and raise kids, sometimes touring won’t always be an option; however, being that they’ll always be the creative minds they were when they first started out, they’ll still need ways to release and extrapolate on that burning passion. Getting freshly involved in the wide-spanning world of business certainly isn’t a bad option, especially when you already have all the funds you’ll need to ensure its success.
In light of that, the band, of course, doesn’t plan to stop touring or releasing music. “Of course we’ll play the shows and meet with fans as we’ve always done,” Kiel Berry adds. They’re simply adapting to the ever-changing and evolving environment that is 21st Century business, most specifically that which relates to music, and even though this new firm’s central purpose is not directly music, it will still function in promoting the band and the work they’ll continue to bring us.